This campaign will be running for 2 weeks and approximately 1.2 million residents of Toronto will see video footage of the collapse of World Trade Center 7 compared to a controlled demolition with the caption “ReThink911.org.”
It is estimated that people who ride the subway on a daily basis will see the ad an average of 5 times during the two-week campaign period.
The decision to bring this information to the screens and actually show people the collapse of Building 7 was inspired by a scientific poll that was done by the campaign. The poll found that 51% of Canadians who are shown video footage of the collapse of Building 7 suspect that it was a controlled demolition, compared to 18% who suspect it was caused by fires.
When the people were asked who they were more inclined to believe – the U.S. government which still states that the building was brought down by fires, or the critics such as Architects and Engineers For 9/11 Truth who argue that it was a controlled demolition, 49% agree with the critics, while only 20% believe the official story from the government. 44% are in support of reopening the investigation while only 14% are opposed.