The Shut-In Economy
In the new world of on-demand everything, you’re either pampered, isolated royalty — or you’re a 21st century servant.
Angel the concierge stands behind a lobby desk at a luxe apartment building in downtown San Francisco, and describes the residents of this imperial, 37-story tower. “Ubers, Squares, a few Twitters,” she says. “A lot of work-from-homers.”
And by late afternoon on a Tuesday, they’re striding into the lobby at a just-get-me-home-goddammit clip, some with laptop bags slung over their shoulders, others carrying swank leather satchels. At the same time a second, temporary population streams into the building: the app-based meal delivery people hoisting thermal carrier bags and sacks. Green means Sprig. A huge M means Munchery. Down in the basement, Amazon Prime delivery people check in packages with the porter. The Instacart groceries are plunked straight into a walk-in fridge.
This is a familiar scene. Five months ago I moved into a spartan apartment a few blocks away, where dozens of startups and thousands of tech workers live. Outside my building there’s always a phalanx of befuddled delivery guys who seem relieved when you walk out, so they can get in. Inside, the place is stuffed with the goodies they bring: Amazon Prime boxes sitting outside doors, evidence of the tangible, quotidian needs that are being serviced by the web. The humans who live there, though, I mostly never see. And even when I do, there seems to be a tacit agreement among residents to not talk to one another. I floated a few “hi’s” in the elevator when I first moved in, but in return I got the monosyllabic, no-eye-contact mumble. It was clear: Lady, this is not that kind of building.
Back in the elevator in the 37-story tower, the messengers do talk, one tells me. They end up asking each other which apps they work for: Postmates. Seamless. EAT24. GrubHub. Safeway.com. A woman hauling two Whole Foods sacks reads the concierge an apartment number off her smartphone, along with the resident’s directions: “Please deliver to my door.”
“They have a nice kitchen up there,” Angel says. The apartments rent for as much as $5,000 a month for a one-bedroom. “But so much, so much food comes in. Between 4 and 8 o’clock, they’re on fire.”
I start to walk toward home. En route, I pass an EAT24 ad on a bus stop shelter, and a little further down the street, a Dungeons & Dragons–type dude opens the locked lobby door of yet another glass-box residential building for a Sprig deliveryman:
“Sweet,” Dungeons & Dragons says, grabbing the bag of food. The door clanks behind him.
And that’s when I realized: the on-demand world isn’t about sharing at all. It’s about being served. This is an economy of shut-ins.
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