Most of today’s car commercials are shot without actual cars
August 28, 2016
We are being trained (via the Fabian strategy) to accept virtual reality as the new reality normal.
This is “The Blackbird,” a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car. With it, filmmakers can shoot an entire car commercial without an actual car.
So that dreamy car commercial that makes us drool is nothing more than a CGI fake.
Watch this to see how they use The Blackbird to fake today’s car commercials: